"Why do you speak to me of the stones? It is only the arch that matters to me." – Kublai Khan

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How to Get Customers with Syndicated Content+

Turn passive content into active customer engagement through syndication. It's economical and it works.

Read More+ 7 months ago

Marketing a Worklife Venture+

With a game-changing vision for workplace experience, the world's top office furniture brand grows beyond the product model.

Read More+ 9 months ago

New Premium Skin Care Line+

A new premium brand in a competitive space needs better branding, a go-to-market strategy, and fast e-commerce ROI.

Read More+ 9 months ago

Making Technology Human+

By converting technology features into emotional benefits, a start-up gets the market's attention and a business buyout.

Read More+ 9 months ago
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Video Programming+

A critical component of any online marketing program, video has become the #1 media choice for web users.  Here are...

Read More+ 1 year ago

Luxe Branding a Trade Staple+

An old-line trade brand gets 21st century consumer attention with a smart synthesis of function and glamour.

Read More+ 1 year ago

Making Urban Zen Dynamic+

Back-engineering a content management system gave Donna Karan's new venture much-needed flexibility.

Read More+ 1 year ago

Global Branding Samsonite+

Elegant design and delicate diplomacy turn the world’s leading luggage manufacturer into a truly global brand.

Read More+ 1 year ago
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Responsive Consumption+

Responsive design is about more than devices. A major new trend will change not only what the Internet looks like,...

Read More+ 2 years ago