Have you ever arrived at a website or launched an application only to be immersed in confusion or frustration? That’s not just a technology problem, it’s a brand problem. A serious brand problem. Customers just won’t give bad user experiences a second chance, there are too many options just a few clicks away.
We are constantly amazed at how, even nearly twenty years on into web experience, clients continue to want to differentiate by screwing around with established standards like navigation location. The trick to balancing brand originality and intuitive UX is to know where, when, and how you can break the rules.
