Just discovered Tom Fishburne’s website, which is a treasure trove of highly amusing, remarkably instructive single-panel comics from the world of branding and marketing. Tom is the Founder and CEO of Marketoon Studios, a content marketing studio that advises businesses on innovation, marketing, and creativity using cartoons and case studies to tell the story visually.

What I particularly love about Tom’s perspective is the way he conveys an appreciation for the very processes he deflates with his insightful and delightful eviscerations. Used properly, Tom’s work is a great reality check for whether you are truly innovating and accomplishing, or just going through the motions.

Click the arrows above to see some of our favorites.